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Chair: Tony
Stewart
Speakers: Constantine Kamaras
, Christian Ratenburg
 XML
is gaining increasing acceptance as the preferred format for news
and media organizations to capture, manage and exchange all kinds
of information - from articles to ads to invoices. XML-enabled applications
and standards such as AdsML, NewsML and JDF are poised to change
the industry. But these changes have been slow to come, and there
are still very strong pressures making it difficult for publishers
and their vendors to take the leap.
This seminar will give newspaper and media managers the knowledge
and perspective they need to can gain maximum business benefit from
XML standards and technologies. It is designed for both technical
and non-technical managers; no prior XML experience is required.
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Day One (afternoon only) - Introduction
to XML for News & Media Managers:
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This half-day "hands off" session
will introduce news and media managers to the core concepts
of XML, so that they can make the most of topics that will
be discussed on the following day.
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Day Two - Opportunities & Issues:
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This full-day seminar will examine XML
adoption in the news and media industry from four distinct
perspectives: strategic, visionary, operational and programmatic.
By the end of the day you will have a high-level understanding
of how XML can benefit the newspaper industry - and will be
in a better position to make strategic and tactical decisions
regarding adoption and best use of XML technologies.
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Topics covered:
- The lay of the land: Strategic
issues that are causing newspapers to change their processes
- Exciting opportunities: Overview
and discussion of AdsML, IPTC NewsML/NITF, Adobe XMP and
other standards relevant to new ways of producing, publishing
and distributing news
- State of play: how the arrival
of XML is already impacting prepress and production systems
- An uphill battle: overcoming
the practical and political obstacles to XML adoption in
this industry.
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Back to Programme
Please
click here to register
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